At Code&Quill, we're conscious of color. We make color decisions all the time—we just don't often think about them.
Maybe you need to choose an accent color—the throw pillows on your couch, the shirt you're wearing that day, or—in our case—the inside cover of a notebook. When people notice a color, what exactly do you want them to feel?
Maybe you're driving around town. Do you assume red cars will go faster? Do you assume white cars belong to older people? (Do you assume silver or black American sedans might be cops?)
Or maybe you're grabbing a marker from the tray. The idea you're about to write on the dry erase board—does it call for standard black, or perhaps blue? Or, if you've got a thick, fresh red Expo marker ready, are you about to spill some blood on the wall?
A color choice is always a tingle of the moment—but what does each color tend to feel like? Let's run down the colors we always have markers for...
Let's start with a more obvious one: red is a passionate, attention-grabbing color. It's appetitive; relative to the other colors, it's more likely to stimulate your hunger (whereas blue is more likely to suppress it). It's the color of blood, and so we think of literal blood—all the scariness and fun that entails—but also lifeblood, the passion that drives creativity and personality. Red means danger, but in the best possible way.
Green gets a bad rap sometimes. Green is the color of a person who's about to throw up. Green is also a color commonly associated with jealousy and greed—why jealousy we're not sure, but the greed part shouldn't be difficult, since green is also the color of money (which isn't true in a literal way anymore, but never mind). Where green naturally occurs, though, it's vibrant and beautiful; green is the color of life, natural growth, progress, and positivity. Green is a creative person's color; in the True Colors assessment, for instance, Green is the personality type most associated with expansive, intricate ideas and planning.
Blue's a downer in its darker marker shades—but everyone needs a little blue. Blue is the natural opposite for loud, sometimes-annoying Orange; sorry, fashion-forward Californians. (Say that five times fast.) Some might even say blue can be down and depressing. But at least it's straight about it in reputation, to the point that someone named a low-key genre of music "the blues" and it stuck. It's a cool, watery color without so much raw energy, but that's all right. It's honest, at least, and it's strong without calling attention to itself.
Yellow is bright, warm, and sunny, but it's a tricky color to get away with; it doesn't match with everything, including most personalities. Yellow is a terrible color for text and writing most of the time (see above); fortunately, it does great to highlight and it pairs fabulously with both warm and cold. Yellow doesn't always fit—but where it fits, it excels.